When will the hottest wearable device market break

2022-07-30
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When will the wearable device market break out

the hardware categories of wearable devices cover quite a wide range, such as the above-mentioned smart watches, bracelets, smart glasses, etc., among which the categories with lower sales than expected are mainly smart watches

previously, wearable devices were widely used, including medical treatment, fitness, as intelligent extension devices, etc., which made consumers confused and did not understand the exact application positioning of wearable devices, so that their purchase intention was reduced. In addition, wearable devices such as smart watches did not meet consumers' expectations for "accessories". Therefore, after consumers' interest in new products subsided, The necessity of wearable devices needs to be greatly reduced

however, with the growing popularity of sports in Europe and the United States, wearable devices such as sports watches and smart bracelets that require sports and monitor relevant physiological information during sports are quite popular with consumers. Therefore, based on sports related applications in the future, wearable devices are expected to expand niche application fields again, such as smart home, children's safety tracking bracelet, smart clothes, smart shoes, etc., or develop new market opportunities in combination with other technologies

when will the wearable device market break out

the hardware categories of wearable devices cover quite a wide range, such as the above-mentioned smart watches, bracelets, smart glasses, etc., among which the categories with lower sales than expected are mainly smart watches

based on the analysis of the reasons for the decline of the wearable device market, xuguifen believes that firstly, the market has not erupted in a short time, and secondly, due to the user's decision, wearable devices must be worn on the body at any time. If they need to be recharged frequently, it is not in line with the existing impression of consumers on wearable devices

in addition, the high price and unclear positioning also make the development of the smart watch market less thunderous

the reasons for the slow development of smart watches can be seen from two aspects. First, the young generation has a high acceptance of smart watches; Some business people need smart watches as an auxiliary tool for intelligence due to their work relationship, but these groups can not support the bright sales of smart watches

in addition, in terms of technology, smart watches need to be charged once a day at this stage, which is quite inconvenient for consumers. Linxiuping explained that the batteries of general watches can be used for 1-2 years, and even some designs do not need to be powered by batteries. Therefore, consumers expect smart watches to have a long battery life

how can wearable devices be more acceptable to consumers

wearable devices are accessories for consumers, and accessories need novel and fashionable design without "constant care", such as constant charging, which will make wearable devices unable to fully capture the hearts of consumers

fortunately, the industry also recognizes this. In addition to actively improving technology and extending battery life, it also cooperates with fashion industry across the border, hoping to give more "personality" and characteristics to the appearance of wearable devices. Xuguifen further explained that although wearable devices are still a long way from the so-called personalization and diversity, it has been found that consumer electronics and traditional watch manufacturers have begun to "apply the right medicine" to the case. Starting from understanding the definition of accessories in the eyes of consumers, they have gradually improved the appearance of existing wearable devices, so that they can gradually meet consumers' expectations for traditional accessories, thus stimulating consumers' desire to buy

wearable devices must meet their requirements for accessories

consumers require that "mission must be achieved": after wearable devices are more like accessories, relevant operators also need to meet consumers' other use needs for wearable devices, such as price, battery life, comfortable wearing, easy to use, and the most important thing is that they have a single function and do not need to be too complex

on the other hand, in 2014, when wearable devices first appeared in the market, relevant industries gave them too many functions, especially smart watches, which were once rumoured to replace smart watches. However, smart watches fell the most in the wearable market. Xuguifen pointed out that in terms of sales volume, Fitbit smart watches and bracelets have the largest sales volume at present. The reason is that the company's products meet the expectations of consumers - the functions are clearly locked in sports fitness and physiological information measurement, and the equipment has no functions, but none of them is accurate measurement information

wearable devices are necessary. Otherwise, they will not be valued by relevant manufacturers or consumers when they are just launched. However, wearable devices must find the exact function positioning. For example, a sports bracelet can be welcomed by consumers. In addition to its size, it does not interfere with users' daily activities. By combining the bracelet with the cloud or through wireless short-range networking technologies such as Bluetooth and Wi Fi, the collected information can be further analyzed into more effective data, so that consumers can use these data to prevent the occurrence of diseases or improve their sports plans

from this point of view, consumers do not need wearable devices with fancy functions and too many functions. Instead, wearable devices with simple operation characteristics can be favored in some specific uses and single fields. This can also explain why smart bracelets and watches that specialize in the sports and fitness market have a unique sales volume in the wearable device market

product compatibility may become a stumbling block: just like smart home or other (IOT) applications, if wearable devices are connected to cloud application service platforms, they will encounter the situation that devices and service platforms cannot share. Yang Zhenglian said that at present, wearable device manufacturers are based on their own. If there is a "special issue", such as new market demand, several companies with rapid development and large scale, such as Google or apple, can further sit down and talk about the interoperability between devices and service platforms

although the wearable device market continues to develop, it has not reached the so-called breaking point, and one of the key factors is compatibility. At present, Google, the main representative of the Android camp, has begun to guide Android wearable devices to Google fit to solve interoperability problems; Apple has a similar action. Both Android and IOS have their own advantages - a large number of Android devices; IOS has strong security, making its wearable devices widely adopted by medical institutions

at present, although Apple store or Google play apps can be shared in Android or IOS operating systems, the effects and functions that can be achieved are still limited. Perhaps this is the first step to solve the interoperability problem. It will still take time to see whether Google and apple can work together for wearable device compatibility in the future

high performance/low power components have a large space to play.

another problem of wearable devices criticized by consumers is the battery life of devices. Linxiuping believes that when smart watches first came into the market, most of them had to be charged once a day, and how many "doused" consumers' willingness to use them; The smart bracelet has no display, so it can have a relatively long battery life. However, with the development of semiconductor industry technology, the battery endurance of wearable devices such as smart watches has made great progress. It no longer needs to be charged every day, but can be charged once a week at most

wearable devices can improve the service time and maintain its accuracy. High efficiency and low power consumption components are indispensable. Many wearable devices only detect one or two items of information without displaying images, and are powered by batteries, so low-power microcontrollers (MCU) can meet the needs of developers; However, if wearable devices need a more complete function of detecting physiological information, they need to use high-order microcontrollers with sensor hub characteristics. The Italian French semiconductor microcontroller product series is complete, which can not only meet the requirements of manufacturers, but also recommend appropriate microcontroller products according to the market characteristics of a small number of wearable devices

there are many categories of wearable devices, and it is necessary to select appropriate processors according to the needs of different products. Qualcomm has a wide range of processor products for wearable operators, including the system chip of smart glasses and smart watches, the low-power modem of smart watches for children and the elderly, the global navigation satellite system (GNSS) of sports watches and smart bracelets, Wi Fi and Bluetooth low-power (ble) Audio chipset of smart earphones and ultra-low power consumption of wearable accessories

use a microcontroller or microprocessor to see the wearable device system design

(MMU) cortex-a can also be selected; In addition, the Cortex-M core can be used to execute the real-time operating system (RTOS) without running many app devices. Among them, the cortex-m7 plastic x-m7 has the image processing function. If the power consumption of the device is attached great importance and complex operations are not required, the Cortex-M0 and M0 + can meet the requirements

turn into niche application market

from the above, wearable devices must find specific applications to continue to expand the market scope. Kedi emphasized that the wearable field covers a wide range of devices, and its application scope extends to health and fitness, communication/information transmission, safety/monitoring and enterprise applications. In addition, many industries, such as fashion and traditional watch companies, have begun to cooperate with technology companies to launch new products and expand the application range of wearable devices

for example, children's watches are a good example of wearable device innovation. Children aged 4 to 10 can immediately call their families through watches, and parents can easily know their children's location. This enables wearable device original equipment manufacturers (OEMs) and telecom operators not only to establish profitable businesses, but also to meet these long-standing needs. In addition, virtual reality (VR) and augmented reality (AR) are also innovative use scenarios that are rapidly emerging in the industry

wearable devices must find niche applications in order to continue to expand the market.

in the future, wearable devices can lock niche areas such as micro payment, sports and fitness, and security tracking. Combined with software analysis functions and easy-to-use features, it is bound to make the development of wearable devices to a higher level

as the "shoulder" of wearable devices, smart watches will face non-technical problems of security and privacy after solving the existing product positioning and technical problems. The smart watch market may not be able to burst in an instant, but it still has its value in some niche markets. Therefore, it can be predicted that although the development of the smart watch market is slow, it can "flow in a long time"

after solving consumers' requirements for wearable devices one by one, the market development of wearable devices that need to use constant speed tensile testing machines has been reported one after another. In fact, from the smart watches displayed by various manufacturers at the Consumer Electronics Show (CES), we can find that manufacturers have found a new positioning for smart watches - combining movement related physiological detection. Among wearable devices, sports bracelets and medical related products that detect the physical information of the elderly are rapidly expanding. This is due to the measurement signal of the test data of the tension machine. Consumers increasingly attach importance to health, the prevalence of sports, and the demand derived from the aging era. Therefore, if smart watches are combined with sports bracelets, they can detect heartbeat, blood oxygen status... And other information. I believe that

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